Top 6 essentials needed for website optimisation
Before you begin with website optimisation, you need to understand the goal of search engine optimisation (SEO). The reason you should be optimising your website is to attract visitors and convert them into sales. Also, you want to optimise your website for its pages to rank for the page relevance for it to appear on the top of the search engine results.
Know what search engines are looking for: tips for website optimisation
The goal of search engines is to provide the most relevant results to a searcher’s query. How search engines find the most relevant results can never be determined; however, there are factors you can be certain will influence these results, which are based on relevancy.
2. Avoid bad SEO
While there are many ways to increase the authority of your website, there are several practices that could cause your website to be penalised by Google. These practices include:
- Keyword stuffing
- Excessive linking
- Annoying ads
- Duplicate content
- Hidden text and links.
When users trust a website, it is seen as authoritative to Google. Increase the authority of your website by having other authoritative websites link to yours as well as regularly produce high quality content on your website.
4. Internal linking
Internal linking is a smart way to direct traffic around your website and serves as a trust signal for Google. Other benefits of implementing internal linking include:
- Provides further reading options for the reader.
- Improves your ranking for certain keywords.
- Helps Google crawl and index your website.
5. Site speed
How quickly your webpages load is an imperative factor for the optimisation of your website. The loading speed contributes to how Google views your website and its authority. For instance, if your site’s webpages load slowly this would create an inconvenience for the user’s experience, which is a factor that Google places a high priority upon.
6. Content quality
Previously, Google would determine the quality of content on a site by keyword usage. That has since changed as Google now focuses on the user experience more to determine the quality of the content on a website. When creating content, the focus should be on the user experience opposed to keyword usage.
Website optimisation is a continuous effort as search engines constantly evolve and update; therefore, your website would need regular maintenance, tuning, and optimisation. Digital agencies offer this service as well as other digital services such as digital campaigns, social media, and digital advertising that would improve the presence of your business online.